Role Description 

The Marketing Evangelist takes a leadership role in all aspects of marketing for all Pelican Software's Publishing product lines. Marketing activities include planning, development and deployment of marketing campaigns, communications, trade shows & collateral materials. Research of market trends and product growth potential also expected. Research of competitors’ software for Marketing and Development recommendations. Work in conjunction with Sales Manager and team members to gather information and assess needs based on sales driven approach.

Responsibilities:

1.  Marketing Initiatives

• To lead in the development and deployment of marketing communications & campaigns (print and web) for major product launches - including web 2.0 best practices.
• To lead in the development and deployment of marketing communications & campaigns for major industry trades shows including managing logistical requirements such as bookings, travel arrangements, move in/move out logistics, trade show display, giveaways, and other related activities.
• Creation of project plan and adherence to internal and external financial and time Management deadlines
• Track expenses and provide necessary reporting to Director, Business Operations.
• Participation in meetings and planning sessions related to product development, positioning and strategic planning
• Serve as a point of contact for graphic artists, printing and others who may be involved in the production of Marketing Materials

2. Marketing Communication

• Development of Marketing Materials for the following: software applications, trade shows,  displays, packaging materials, advertisements for printed materials and online listings & advertisements ( includes creation of message, theme and concept , communication to the graphic artist for production)
• Maintenance of the company website: ensure content is updated, layout is effective, communication is accurate and sales objectives are achieved.
• Promotions: assist in the development of sales promotions, coordination of materials and development of promotional strategy including web 2.0 best practices
• Assist in the creation and deployment of external corporate communications
• Creation of a targeted communication strategy to prospective clients.  This may include direct mailers, email templates or brochures.

3.  Market Research

• Analyze current web 2.0 best practices and make specific recommendations for Publishing Division to capitalize on this trend.
• Develop, conduct & analyze customer survey information for main product lines.  Provide summary reports to team members. Develop other non survey methods to gather and analyze market and end user data.
• Research of New Markets: Geographically, Distribution Channels & Partners
• Competitor Analysis: Analyze marketing and business strategies, and products offered by competitors and make specific recommendations for Marketing and Development actions
• Industry Analysis: analyze new trends in the marketing industry as well as in the industries associated with Pelican’s products
• Research of new marketing techniques and opportunities that align with current products and will further assist to reach the target audience

Competencies:

• In-depth knowledge of Web 2.0.
• Exceptional written and verbal communication skills.
• Strong computer skills with experience in Microsoft Word, Outlook, and Excel.
• Experience with image editing and layout software (Photoshop, InDesign, etc).
• Proven leadership and management skills.
• Ability to manage time effectively and meet deadlines.  Must be organized and detailed oriented.
• Should be able to demonstrate proactive and innovative approach to marketing

Qualifications:

• Business Degree specializing in Marketing
• 4-5 years professional experience employed as a Marketing Manager or equivalent
• Must have demonstrable experience with successful web 2.0 product launches.
• Must be able to demonstrate experience in all activities related to the above described position
• Must provide at least 3 stellar references
• Must have read http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html 

(Posted May 1, 2008)

Required Experience

The Software Development Lead must have 3-5 years of multi-functional experience in the software development field.
• Experience in 4D programming, or ability to learn it through a strong background of other procedural languages. SQL skills desirable.
• Must be able to demonstrate a track record of fast turnaround of projects with minimal supervision and often with limited or incomplete data.

Education Requirements
 
Software Development Lead must have a Bachelor’s degree in Computer Science, Software Engineering or equivalent combination of education and business experience.

Leadership Qualities Required

• Project planning and organization skills.
• Commitment to delivering on schedule with high quality is your core value.
• An instinct for technologies and techniques, and enjoy trying things out.
• Strong problem solving and analytical skills (both business need analysis and technical design).
• Attention to detail while remembering the Big Picture.
• Excellent written & verbal communication.
• Good interpersonal skills, including: teamwork, respect, courtesy, tact and discretion.
• Ability to successfully work in a fast paced multi-project environment.
• Ability to create and sustain a relationship with clients, inspiring confidence in themselves and Pelican.
• Commitment to personal development and staff development.

Other requirements:

Must live within commuting distance of downtown Nanaimo. 

Required Experience:

We are also seeking a motivated individual to join our technical and sales teams to help support our product Tallys!  This product is one of the leading inventory management systems used in the Oil Field Supply Industry.

Pelican Software offers a competitive compensation package, benefits and is a fun place to work at.